Porsche 911: The Exception.

A new car rolls off the dealer lot and it instantly loses 20% of its value - that's the sentiment in the car industry.

And truth be spoken, this statement is often true, especially for mainstream luxury brands like Audi, Mercedes-Benz, and BMW.

However, there are exceptions. Here's Porsche 911: The Exceptional Car.

For example, try to guess the what someone paid for a 6,000-mile fairly-common 2017 Carrera 4S coupe with original MSRP of $127,000 when new (answer below).
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$125k

Or how about not-so-common 230-mile 2021 Turbo S that retailed for $236,000?
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$265k

And don’t even mention the GT range cars… They go for way above MSRP.

Reason why is pretty simple. To channel the inner ECO100 prof:
"Market, Demand & Supply, the Invisible Hand."

In other words, demand for 911s is sky high, especially with the shortages in the market and waitlists for the desirable models. However, 911 has always been a staple of holding value due to the timeless design and amazing driving behaviour.

So hats off to Porsche. They are winning this one!