Epic Games X Cars

10 years ago, who would have predicted a partnership between video game developer like Epic Games and established manufacturers like BMW, GMC, and Ferrari?

Yet, here is an excellent example of a technology that enables cost-saving during development AND personalization opportunity for the car owner.

From the customer perspective, we will see the first official application of Unreal-powered user interface in the 2022 GMC Hummer EV. While it sounds like extra Bells and Whistles on paper, this will offer Hummer drivers great joy, shape the overall pleasant experience, and might even be a differentiator between Hummer and Tesla's Cybertruck.

Even during car purchasing process, this technology offers high-quality graphics for the customer to experience the chosen vehicle with all selected options. Pair it with a VR headset, and you don't even need to step into a traditional dealership...

Moreover, manufacturers like Mercedes and BMW are able to combine VR and Unreal capabilities to discuss and finalize potential designs before lifting a jug of clay, saving tons of money and time in the process.

I certainly wouldn't have predicted this world when playing my NFS back in the day, but here we are!