Aston x Benz

Here is an interesting one: Mercedes-Benz x Aston Martin ⚡️

Aston Martin have been struggling for a few years, proving that producing appealing & high-performing supercars is not enough. Now, their long-term future may be secured with recently enhanced Mercedes-Benz partnership, even though it comes at a high price, including giving up to 20% of the company.

This way, Aston get access to Mercedes' hybrid & electric tech, saving on their R&D costs significantly. The catch is that the agreement is valid until 2027, giving them not that much time to capitalize on it.

Aston Martin are saying new hybrids & EVs are already coming in 2023, and hopefully the company can survive on profitable DBX SUV sales until then!

Making cars is hard. Making electric cars from scratch is even harder...