VW = Nokia of cars?

VW ending up like Nokia or Blackberry? That’s possible says the Big VW Boss Herbert Diess. Let's look further into this statement.

It is true that no auto manufacturer can sleep well these days, as we are experiencing a tremendous technological shift and maybe even a change in the way we perceive cars and their function in our daily lives.

The list of challenges resulting in disruption is long - Autonomous driving / EVs & Hydrogen / in-car tech & entertainment – among all others. On top of that it seems like we are slowly moving to extended Work from Home periods with smaller consumer spending as we foray into an economic slowdown.

Too big to fail? I don’t think so. A company making billions today is not guaranteed a bright future in as little time as 10 years. Plus, larger conglomerates have a disadvantage, in my opinion, being highly bureaucratic in nature and having key decisions take forever. My prediction is that one or more of the top 5 companies that we all know and love today will either close or be acquired.

Toyota? GM? VW? Only time will tell…